Cadbury Dairy Milk to go Fairtrade

Cadbury Dairy Milk Goes FairtradeFairtrade Fortnight has just finished in the UK – and it’s been an eventful few weeks.

One of the biggest bits of news to come out was that Cadbury is switching it’s Dairy Milk range of Fairtrade Certified chocolate by the end of the year – tripling the sales of Fairtrade Certified cocoa from Ghana.

The switch – fantastic news for the Farmers who benefit – was bound to re-ignite discussions over whether big-brands using the Fairtrade mark strengthens or weakens the Fairtrade system. Ready for that debate – The Fairtrade Foundation and Cadbury have been running a blog to host discussions and share updates as Cadbury move towards fully certified Fairtrade Dairy Milk chocolate by Autumn 2009.

Check out the debate on the blog over here…

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